With Pegasus Opera 3 on release in the UK we would like to take the opportunity to invite Pegasus users to let us know what their needs are at this time. What does your business need?
We are all too well aware of the serious economic downturn and the pressures facing business everywhere – lack of credit facilities, bad debts and lack of investment in the economy generally. The climate has instilled in businesses a ‘wait and see’ approach to investment and to the release of new product where the market simply may not be able to take it up. Still, business must go on, but caution must be exercised … A key factor in these times must be to reduce the running costs of business, to be efficient, to fine tune what business we are actually in. Look at the 80:20 rule, identify what brings in revenue and adds to your gross margin and what doesn’t but uses up resources. In our experience a lot of business enterprises are happy to consolidate what they have and try to ride out the storm, in the hope of better times down the road. A golden rule to remember is that it is always easier to sell to your existing customers than to win new ones – so mind your existing clients.
What would help your business to grow in the current conditions?
Independent of whatever systems you have we would like to hear your view of what would help your business to survive and hopefully grown in these times. What you need might include:
- Creating an optimised web presence so that you can interact where your customers already are – on the Internet, searching Google, in forums etc.
- Do you need to sell online? Do you need to integrate your back office Opera database with your website?
- Using Customer Relationship Management software/techniques to manage your marketing activities and internal business organisation/administration.
- Improve your use of software tools to have relevant and on-time reporting of key business data.
Later we will report on some of the reasons why you might consider Opera 3 for upgrade, but for now we would like to hear from you – please tell us what you need.